Towards better Facebook advertising
There has been some debate in social media marketing circles about the power of Facebook advertising. Some people have doubted the effectiveness of advertising on the social media giant. However, even these sceptics cannot ignore the large audiences on Facebook.…
Mobile design is a priority
In February 2012, an expert mentioned a report that said less than 10 per cent of sites were prepared for the mobile revolution. There had been an improvement from late 2010 when a survey found that mobile preparedness was at…
Should you blame Google
The truth is that search engine optimisation has always been about coping with continuity and change. However, not all consultants have seen it that way. They have developed an attitude towards Google which is far from healthy. Even four and…
Choosing The Right Web Development Company For A Business Website
For businesses operating in today’s hectic and highly competitive environment, a website is all but essential. Even if the reason is purely to match the common assumptions of most customers, a corporate identity should, ideally, embrace a website. A website…
Affordable optimisation for small firms
Using cheap SEO has sometimes been thought to be a poor tactic. The idea that you get what you pay for has had staying power. However, if a company gets assistance from an affordable company with the right level of…
Link warnings and link penalties
In recent months, there has been some controversy about acceptable link building practices. Some parts of the SEO community have been confused by what Google has been doing. The Panda and Penguin updates have helped Google in their fight against…
