What is Digital Signage?
Digital Signage is an increasingly popular form of electronic display which provides a medium to communicate information and promotional advertising to a target audience.
It can be in the form of a multi screen network, deployed nationwide and centrally controlled to display a narrow casting schedule for promotion and advertising or by using stand alone plug and play display screens.
Digital signage is an effective marketing tool for a multitude of businesses and organisations, including those within the retail, corporate, hospitality, tourism and education sectors.
Benefits of ‘Stand-alone Plug and Play’ Displays over Network Systems
Standalone Plug and Play LCD displays use built in integral media players to communicate messages and information or display advertising and promotions from a simple memory card.
This offers many benefits over a network system, including cost efficiency, flexibility, control and simplicity. These benefits have been explored in more detail below:
Cost efficiency
Unlike complex digital signage network systems, standalone LCD digital display screens require no specialist installation, dedicated server or network signage player. This makes them an attractive and cost effective digital signage solution for many businesses and organisations.
Flexibility
Standalone LCD displays offer high degrees of flexibility as they can be located anywhere. They can be either wall mounted or freestanding, and only require connection to a power supply. This therefore allows the display screen to be located in a prime position.
Control
You can locally control the messages which you display and ensure that the right messages are displayed at the right time. Local control also gives you the power to adapt your marketing messages quickly and reactively, in line with your specific local market requirements.
This element of localised control is especially useful for applications within the retail sector, where sales messages often change rapidly in accordance with stock levels and demand.
Simplicity
LCD digital display leads the way when it comes to ease of use. Users can create presentations, save them to memory card and plug and play to display quickly and easily. They allow users to get their digital signage up and running without the need for any complicated software, specialist IT services or advanced IT knowledge.
This article has been brought to you by Vued, providers of digital display screens to the UK market.
